2022 / 2023 - I played a main role in orchestrating the rebranding of Publicis Poke, taking it from concept to execution. At the core of this transformation was a keen focus on sharpening the commercial edge. However, given the inherent warmth and approachability of the Publicis Poke team, we also recognized the need to incorporate a softer touch. To achieve this delicate balance, we employed the art of soft body simulation. Below a collection of simulations that I have made.